Brandi Koloski

With an evolving brand catered towards nurturing human connection and encouraging creativity, the ethos behind the Pantone Color of the Year 2024 found itself in alignment with the Grand Rapids Chair vision. PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates. To adhere to trends of the design world, this Pantone-themed campaign of inspirational imagery places GRC products in an on-trend, "Instagramable" moment.